Your company has, either by intention or by chance, created a culture. The culture is based on your vision (or lack of a vision), your values (or lack of values), your mission (or lack of mission). You may have thought long and hard about your culture or it just might have happened willy-nilly. Either way your customers understand your culture; your staff does also.
If your company's culture has just happened by default, it is not too late to change, but if you want to change, please do it right. Some companies decide, all of a sudden as if by a lightening bolt struck the building, "we need a company culture" and go out for pizza and a few beers to craft it. Lo and behold a company culture is born, written on a soggy napkin. Please do not do that.
A company culture is a delicate thing, in its early stages it is akin to a young seedling growing in a field. At planting time, farmers and gardeners prepare the land. They remove the stubble left from last year's crops, till the soil, then carefully plant the seeds, water and fertilize, then weed and nurture the plants as they germinate and grow.
It is the same with the cycle of creating a new culture. The stubble of the old, used up culture has to be removed to allow the new one room to flourish and all the steps need to be taken with care if it is to be planted in the minds of customers and staff. It too must be carefully nurtured so it can grow and flower into a beautiful thing. You can't plant it in concrete; it must be planted with care and thought in the right place at the right time. If all the steps are taken properly, the new culture will spring up and replace the old one and help bring bounty to those who took the time to carefully consider what they plant, how they plant it, and why they plant it, and what it is going to become when it grows up.
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